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Arsenal celebrate £30m-a-year kit deal with Puma

PUMA chief executive officer Bjoern Gulden (left) and Arsenal chief executive officer Ivan Gazidis PUMA chief executive officer Bjoern Gulden (left) and Arsenal chief executive officer Ivan Gazidis

Sunday, February 2, 2014
12:00 PM

Arsenal will end its 20 year association with kit-maker Nike to sign a deal thought to be worth £30million-a-year with Puma.

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The German company will officially take over kit manufacture on July 1, as part of a five-year deal that represents a landmark figure for both the Gunners and the sports brand.

Puma already endorses the Premier League contenders top goal-scorer Olivier Giroud but will now take over wide-ranging licensing rights to develop other Arsenal-branded merchandise on a global basis.

Puma had been targeting the club, which has been with US sporting giant Nike since 1994, for a number of years.

Arsenal chief executive Ivan Gazidis said: “We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own.This represents another important step forward in Arsenal’s progression on and off the pitch.”

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