Search

Blacksmith and Toffeemaker in St John Street goes vegan: ‘Nothing on our menu has been tortured’

PUBLISHED: 13:01 16 January 2018 | UPDATED: 09:45 23 January 2018

The Blacksmith and Toffeemaker pub in St John Street, Finsbury, has gone completely vegan. Picture: Ewan Munro/Flickr/CC BY-SA 2.0

The Blacksmith and Toffeemaker pub in St John Street, Finsbury, has gone completely vegan. Picture: Ewan Munro/Flickr/CC BY-SA 2.0

Archant

A Finsbury pub has sacked off all meat and dairy to go 100 per cent vegan.

The Blacksmith and The Toffeemaker, in St John Street, made the change on New Year’s Day.

But this is no “Veganuary” fad. Sam Pryor, general manager of the pub, said it had long been in the pipeline.

“Most of the staff have been vegan or vegetarian for quite some time,” he told the Gazette. “It became increasingly frustrating providing a menu that the majority of us can’t get into.

“Seeing a couple of pioneers go fully vegan in recent times, like The Fields Beneath in Kentish town and Temple of Seitan in Hackney, we realised it might be possible to make the change.”

The pub was already known for being sustainable. It uses recycled biodegradable products wherever possible for things like menus, napkins and takeaway boxes. It doesn’t offer plastic straws with drinks. But staff wanted to do more.

“It’s tragic to see the huge amount of resources that go into feeding livestock for meat,” Sam continued, “only for us to have to throw unsold meat out once past its use-by date. No matter how smart you are ordering, there is always waste. Most people in the trade would acknowledge that it’s a big issue.

“For ethical reasons, obviously the welfare of animals is a massive concern. Intensive farming is fairly horrifying and it’s something we feel unwilling to be complicit in.

“Meat has always been eaten by people so the slide into inhumane and unsustainable farming practices has gone largely unnoticed. We hope to show people it’s easy to eat delicious food without having to waste a ton of energy, kill or torture anything.”

A lot of popular menu items, like mac and cheese and burgers, have been completely substituted with plant-based ingredients.

Two weeks on from the conversion, Sam reported: “Of existing customers, 99.9 per cent have reacted very positively – and we’ve been introduced to a whole new group of great customers who wouldn’t have heard of us if we hadn’t made this change.

“I really hope more places in Islington will do it. Already the results have been incredible. Once we get into the swing of things we want to show other businesses how easy it can be to make the switch to a kinder, more sustainable business model that is ultimately more profitable.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Islington Gazette visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Islington Gazette staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Islington Gazette account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Islington News Stories

A single mother is demanding that the council fixes her flood-damaged flat – and foot the bill.

Yesterday, 12:51

I heard about Marcel Campbell’s death while driving on Monday evening. My heart fell to my feet. I lost concentration and nearly crashed the car.

Yesterday, 09:34

Six parked cars were damaged in a crash in Caledonian Road last night.

Yesterday, 07:01

Survivors of horrific abuse in Islington’s kids’ homes are fighting for compensation decades after at least 100 were allegedly brutalised under the council’s care.

Tue, 17:56

A man has been arrested over the crash in Finsbury Park yesterday that left a 26-year-old fighting for his life.

Tue, 14:35

Delivery drivers will be banned from loitering in roads off Upper Street after neighbours said constant anti-social behaviour was making their lives hell.

Tue, 11:09

Marks and Spencer in Holloway Road is one of 14 branches across the country set to close, the firm has revealed.

Tue, 11:05

Finsbury Park’s franchised Post Office has officially launched after the long row over its takeover.

PROMOTED CONTENT

“I try and do my best to enhance the young person’s capabilities. I’m very focused on their education, their wellbeing and their cultural needs.”

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read

Show Job Lists

Digital Edition

cover

Enjoy the
Islington Gazette
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now