Business of the week: Newington Green-grocer on his loyal customer base

PUBLISHED: 15:20 05 September 2018 | UPDATED: 17:47 06 September 2018

Bora Bora is one of four bosses at the Newington Green fruit and vegetables store. Picture: Lucas Cumiskey

Bora Bora is one of four bosses at the Newington Green fruit and vegetables store. Picture: Lucas Cumiskey


A greengrocer says the trick to attracting customers is changing up the produce and not selling pre-packed goods.

The Newington Green Fruit and Veg store. Picture: Lucas CumiskeyThe Newington Green Fruit and Veg store. Picture: Lucas Cumiskey

Bora Bora, 50, co-owns the Newington Green Fruit and Vegetables store and also has branches in Camden and St John’s Wood.

Bora, who says he started in the trade as an 11-year-old boy in Turkey, has been running the shop for the past 13 years.

“It’s not often you find local shops like this these days,” said Bora. “But people get a lot of good choice when they come here and we try not to sell the pre-packed stuff.”

He said they try to source seasonal British produce, but also get exotic fruit from countries like Columbia and South Africa.

“When asked why the shop is so popular, Bora said: “The loyalty of our customers is the most important thing for us.

“Also, the younger generation who have started cooking now days – But we didn’t expect to be this successful.”

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