Search

Business of the week: Newington Green-grocer on his loyal customer base

PUBLISHED: 15:20 05 September 2018 | UPDATED: 17:47 06 September 2018

Bora Bora is one of four bosses at the Newington Green fruit and vegetables store. Picture: Lucas Cumiskey

Bora Bora is one of four bosses at the Newington Green fruit and vegetables store. Picture: Lucas Cumiskey

Archant

A greengrocer says the trick to attracting customers is changing up the produce and not selling pre-packed goods.

The Newington Green Fruit and Veg store. Picture: Lucas CumiskeyThe Newington Green Fruit and Veg store. Picture: Lucas Cumiskey

Bora Bora, 50, co-owns the Newington Green Fruit and Vegetables store and also has branches in Camden and St John’s Wood.

Bora, who says he started in the trade as an 11-year-old boy in Turkey, has been running the shop for the past 13 years.

“It’s not often you find local shops like this these days,” said Bora. “But people get a lot of good choice when they come here and we try not to sell the pre-packed stuff.”

He said they try to source seasonal British produce, but also get exotic fruit from countries like Columbia and South Africa.

“When asked why the shop is so popular, Bora said: “The loyalty of our customers is the most important thing for us.

“Also, the younger generation who have started cooking now days – But we didn’t expect to be this successful.”

Latest Islington News Stories

Yesterday, 13:38

A hundred people were evacuated from Highbury Leisure Centre as a fire “completely gutted” the roof of the newly refurbished building.

Yesterday, 14:59

Islington’s environment boss has hailed the council’s “pioneering” electric vehicle (EV) charging policies – but she conceded four pieces of equipment breach regulations and will be axed.

Yesterday, 14:05

Burglars ransacked an elderly woman’s Highbury home – and she was left “shivering” in her garden for five hours waiting for the police to arrive.

Yesterday, 13:00

Protesters picketed an “unlawful” Kentish Town supermarket at the shop’s poorly received opening party on Friday.

Yesterday, 10:02

From start-ups to household names, the Gazette takes to the streets each week to find and profile a local business with a difference. This week we spoke to a Newington Green cobbler who has been fixing and flogging shoes to the community for the past 35 years.

Mon, 17:03

Pleasance Theatre Trust has been awarded £47,000 to deliver a new youth outreach programme centred in Cally’s Market Estate.

Mon, 09:54

A man has been charged with the fatal stabbing of a 25-year-old in Tufnell Park.

Saturday, September 22, 2018

We talk to hundreds of local business owners every day; we hear their concerns, understand their challenges and share in their successes.

PROMOTED CONTENT

Fostering older teenagers means giving them the skills for life as an adult. Here, a supportive lodgings carer with Islington Council and young adult who has left care share their stories

Newsletter Sign Up

Islington Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read

Show Job Lists

Digital Edition

cover

Enjoy the
Islington Gazette
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now