Search

Digital Decoded: Understanding how online marketing works is key for small businesses

PUBLISHED: 12:51 18 September 2017 | UPDATED: 16:43 19 September 2017

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

archant 2017

Search engine optimisation (SEO), a process to make sure customers find your business online, is a key tool in a small business’s digital marketing arsenal.

Understanding the basics isn’t difficult and can help your business turn marketing spend into customers. This is the advice of the digital marketing specialist who will be leading three seminars from media group Archant on digital skills.

The Digital Decoded sessions in Canary Wharf and Rainham will seek to explain some key elements of digital marketing and how these can be deployed to attract consumers at different stages of the purchase process.

According to Jamie Brown, Archant’s regional digital manager, SEO is always a hot topic in the digital marking community.

Mr Brown said: “SEO is a big subject for us because it can effectively ‘activate’ both online and offline marketing.

“If you have an advert on television or radio, on a billboard, or in a newspaper, one of the first things anyone does is go online to find out more. If a company is not visible, their spending on other advertising is much less effective.

“We see businesses spending hundreds of pounds not always getting the returns they need because the vital connection, their online presence, is effectively missing.

“It is about being found when someone puts your name into Google, but also being found when someone looks for what you sell.”

Mr Brown, who will be leading the Digital Decoded sessions, said the theory behind SEO is more straightforward than some experts make it out to be.

“This session will explain the context of SEO and why we need it and give advice on how to do it.”

The seminars are targeted at SMEs keen become more digital-savvy in their advertising.

The sessions will take place on Wednesday, October 4 at Ceme Conference Centre, Marsh Way, Rainham, RM13 8EU and on Thursday, October 5 at the Raddisson Blu Canary Wharf, 5 Fairmont Avenue, Canary Wharf, London, E14 9JB.

Two sessions take place each day, at 8.15am and 11.30am.

To book your free place visit archanthub.co.uk/digitaldecoded

Related articles

Latest Islington News Stories

Fri, 16:47

The curtain could finally be raised on a forgotten 400-seat underground theatre beneath Islington Green – a decade after it was built.

Fri, 16:35

A popular Blackstock Road boozer was reportedly ordered to close on Wednesday because of an ongoing licensing dispute.

Fri, 08:50

City and Islington College (CANDI) students are “over the moon” after bagging places at some of the “world’s best universities” on an emotional A-level results day.

Thu, 18:25

Crew members at Islington Fire Station raised £316 for a “wonderful” cause by hosting a charity car wash.

Thu, 16:39

Cheery 236 bus driver Nelson Campos tells the Gazette why he loves his current route between Islington and Hackney – and reminisced about working for the home office, courts and the police.

Thu, 16:02

The headteacher of North Bridge House Senior Canonbury has lauded the efforts of his students on A-level results day.

Thu, 16:02

Hackney Council has urged Transport for London to scrap a series of “unacceptable” cuts to bus services that would see the 48 shelved completely and several others scaled back.

Thu, 16:00

A mother and her three young kids are devastated after their pet chihuahua was shot dead in a Canonbury garden yesterday afternoon.

PROMOTED CONTENT

Fostering older teenagers means giving them the skills for life as an adult. Here, a supportive lodgings carer with Islington Council and young adult who has left care share their stories

Newsletter Sign Up

Islington Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read

Show Job Lists

Digital Edition

cover

Enjoy the
Islington Gazette
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now