Search

Digital Decoded: Understanding how online marketing works is key for small businesses

PUBLISHED: 12:51 18 September 2017 | UPDATED: 16:43 19 September 2017

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

archant 2017

Search engine optimisation (SEO), a process to make sure customers find your business online, is a key tool in a small business’s digital marketing arsenal.

Understanding the basics isn’t difficult and can help your business turn marketing spend into customers. This is the advice of the digital marketing specialist who will be leading three seminars from media group Archant on digital skills.

The Digital Decoded sessions in Canary Wharf and Rainham will seek to explain some key elements of digital marketing and how these can be deployed to attract consumers at different stages of the purchase process.

According to Jamie Brown, Archant’s regional digital manager, SEO is always a hot topic in the digital marking community.

Mr Brown said: “SEO is a big subject for us because it can effectively ‘activate’ both online and offline marketing.

“If you have an advert on television or radio, on a billboard, or in a newspaper, one of the first things anyone does is go online to find out more. If a company is not visible, their spending on other advertising is much less effective.

“We see businesses spending hundreds of pounds not always getting the returns they need because the vital connection, their online presence, is effectively missing.

“It is about being found when someone puts your name into Google, but also being found when someone looks for what you sell.”

Mr Brown, who will be leading the Digital Decoded sessions, said the theory behind SEO is more straightforward than some experts make it out to be.

“This session will explain the context of SEO and why we need it and give advice on how to do it.”

The seminars are targeted at SMEs keen become more digital-savvy in their advertising.

The sessions will take place on Wednesday, October 4 at Ceme Conference Centre, Marsh Way, Rainham, RM13 8EU and on Thursday, October 5 at the Raddisson Blu Canary Wharf, 5 Fairmont Avenue, Canary Wharf, London, E14 9JB.

Two sessions take place each day, at 8.15am and 11.30am.

To book your free place visit archanthub.co.uk/digitaldecoded

Related articles

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Islington Gazette visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Islington Gazette staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Islington Gazette account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Islington News Stories

Yesterday, 17:00

A carer in her 60s is fighting for her life after suffering serious head injuries at a property in Holloway’s Ringcross Estate.

Yesterday, 14:13

Police are appealing for information after a 15-year-old girl was shown explicit images by a man in King’s Cross on her way to school.

Yesterday, 13:44

You won’t be able to believe this, but Upper Street is getting a new... bar.

Yesterday, 08:17

A single mother is demanding that the council fixes her flood-damaged flat – and foot the bill.

Wed, 12:51

I heard about Marcel Campbell’s death while driving on Monday evening. My heart fell to my feet. I lost concentration and nearly crashed the car.

Wed, 09:34

Six parked cars were damaged in a crash in Caledonian Road last night.

Wed, 07:01

Survivors of horrific abuse in Islington’s kids’ homes are fighting for compensation decades after at least 100 were allegedly brutalised under the council’s care.

Tue, 17:56

A man has been arrested over the crash in Finsbury Park yesterday that left a 26-year-old fighting for his life.

PROMOTED CONTENT

“I try and do my best to enhance the young person’s capabilities. I’m very focused on their education, their wellbeing and their cultural needs.”

Newsletter Sign Up

Islington Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Most read

Show Job Lists

Digital Edition

cover

Enjoy the
Islington Gazette
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now