Search

Digital Decoded: Understanding how online marketing works is key for small businesses

PUBLISHED: 12:51 18 September 2017 | UPDATED: 16:43 19 September 2017

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

archant 2017

Search engine optimisation (SEO), a process to make sure customers find your business online, is a key tool in a small business’s digital marketing arsenal.

Understanding the basics isn’t difficult and can help your business turn marketing spend into customers. This is the advice of the digital marketing specialist who will be leading three seminars from media group Archant on digital skills.

The Digital Decoded sessions in Canary Wharf and Rainham will seek to explain some key elements of digital marketing and how these can be deployed to attract consumers at different stages of the purchase process.

According to Jamie Brown, Archant’s regional digital manager, SEO is always a hot topic in the digital marking community.

Mr Brown said: “SEO is a big subject for us because it can effectively ‘activate’ both online and offline marketing.

“If you have an advert on television or radio, on a billboard, or in a newspaper, one of the first things anyone does is go online to find out more. If a company is not visible, their spending on other advertising is much less effective.

“We see businesses spending hundreds of pounds not always getting the returns they need because the vital connection, their online presence, is effectively missing.

“It is about being found when someone puts your name into Google, but also being found when someone looks for what you sell.”

Mr Brown, who will be leading the Digital Decoded sessions, said the theory behind SEO is more straightforward than some experts make it out to be.

“This session will explain the context of SEO and why we need it and give advice on how to do it.”

The seminars are targeted at SMEs keen become more digital-savvy in their advertising.

The sessions will take place on Wednesday, October 4 at Ceme Conference Centre, Marsh Way, Rainham, RM13 8EU and on Thursday, October 5 at the Raddisson Blu Canary Wharf, 5 Fairmont Avenue, Canary Wharf, London, E14 9JB.

Two sessions take place each day, at 8.15am and 11.30am.

To book your free place visit archanthub.co.uk/digitaldecoded

Related articles

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Islington Gazette visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Islington Gazette staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Islington Gazette account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Islington News Stories

Yesterday, 17:00

The chief executive of a secular pressure group has backed under-fire inner north London senior coroner Mary Hassell, saying “religion shouldn’t be a trump card.”

Yesterday, 13:43

A masked gang has hit Archway with a series of terrifying muggings.

Yesterday, 07:00

The mum of Jonathon “JJ” McPhillips is holding a candlelit vigil on Wednesday to mark one year since he was stabbed to death in Upper Street.

Wed, 19:38

Police officers are appealing to trace a missing 74-year-old man from Hackney who suffers from dementia.

Wed, 15:58

Futuristic phone boxes that have “come out of the blue like a plague of locusts” have angered Islington’s top heritage group.

Wed, 12:15

An underground music venue that played host to a who’s who of Noughties indie bands has reopened as a 1920s-themed jazz bar.

Wed, 11:13

Islington Chinese Association held a huge New Year bash at its Upper Holloway headquarters on Saturday.

Wed, 09:36

Holloway Road’s Northern Polytechnic – now London Metropolitan University – had to be evacuated because of an IRA bomb scare.

PROMOTED CONTENT

“With teenagers there’s a lot of banter, and you can really establish a relationship. You have to trust teenagers to make their own decisions.”

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read

Show Job Lists

Digital Edition

cover

Enjoy the
Islington Gazette
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now