Hopeful Traders crowdfunding to promote its ethical fashion brand

PUBLISHED: 14:13 06 November 2018 | UPDATED: 14:50 06 November 2018

Charlie Wright, of Hopeful Traders, is crowfunding so he can advertise his ethical clothing brand. Picture: Hopeful Traders

Charlie Wright, of Hopeful Traders, is crowfunding so he can advertise his ethical clothing brand. Picture: Hopeful Traders

Rosie Matheson

An Islington entrepreneur is crowdfunding so he can buy outdoor advertising space to promote his sustainable fashion brand.

Charlie Wright, 28, founded Hopeful Traders, in 2015 – and now it’s one of 10 firms chosen for a JCDesfascaux and UnLtd’s campaign, which aims to showcase and support social impact businesses.

If Hopeful Traders hits its £15,000 target JCDecaux will match the money, meaning the business will have £30,000 to splash on billboards, Tube ads bus stops and more. So far the page, which went live on Friday, has raised more than £3,000.

“Primarily we are a ethical, sustainable clothing brand,” said Charlie. “We work with people who have been affected by mental illness and homelessness and collaborate with them to create a product, turning designs into a collection.”

“We then divide up a portion of what you pay between the collaborator and the individual. Most of the time they also have an option to give to charity.”

Hopeful Traders uses organic, ethically-sourced materials to create its designs – and people who donate to its campaign will get discounts on its latest range of clothing.

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