Islington People: Jess Indeedy drops the nine to five

15:50 01 July 2012

Jess Indeedy and her partner DJ Helix.

Jess Indeedy and her partner DJ Helix.


Anyone who works the nine-to-five grind often considers leaving it all behind to follow their wildest dreams.

Canonbury-based Jess Indeedy made this a reality – and took a quirkier route than most who make the leap.

She succeeded in escaping the world of advertising by inventing a musical form of bingo.

The American promoter, who refuses to divulge her real name or age, said: “We were asked to DJ at an event in Camden and began thinking of the idea. It’s a great night out, and as a singer, I love being on the mic and running the show.”

Musical Bingo with Jess Indeedy started as a hobby in 2007, but Jess soon found she couldn’t juggle both her work and bingo commitments.

She added: “I was finding that we were getting more and more bookings, but I just didn’t have enough holiday to be able to do all of them.

“I was just doing it as a hobby, but began to think of doing it as a living because I really believed in it and I’ve never looked back.”

Since leaving the office world behind in 2009, her range of innovative events has gone from strength to strength.

She hosts Musical Bingo at trendy venues such as Drink, Shop and Do in Caledonian Road, King’s Cross, as well as her recently launched Lunchtime Disco bashes, often packed to the rafters with midday revellers.

She said: “I wasn’t sure if it was going to work out because it was such an avant-garde idea, but I gambled on it and it paid off.”

One aspect of her business she is most proud of is the work done for charity. She and her partner, DJ Helix, have raised thousands of pounds for good causes, including Marie Curie Cancer Care and the Rhys Daniels Trust, by hosting special bingo nights where all proceed are handed over.

Jess said: “I feel very fortunate to make a living doing this and I’m in a place where I’m able to give back. I believe that anyone who has a business that’s doing really well and with the power to be able to give their money and time to charity should do it.”

Her next idea is the I Love Lists parties, where anyone who loves making lists is welcome to attend. “I take the top 10 things that people would change about their area and take a picture of that list and tweet it to the mayor,” she said.

“It’s a great thing. How often can you get people of all different backgrounds in one place to discuss what they think about their area in a truthful way?”

The next Lunchtime Disco is on Friday at Drink, Shop and Do from noon, and there is also an American Independence Day Spectacular at Floripa in Old Street at 8pm on July 4.

For more information go to


Latest News Stories

Yesterday, 15:54
London Metropolitan University's campus in Holloway. The university has announced plans to move all of its faculties onto one new campus, for the first time in its 170-year history. Picture: London Metropolitan University

An ambitious £125million scheme to transform a university site into a “showpiece” campus has been announced.

Yesterday, 12:51
Holloway Road, Holloway, where a suspected mugger fell ill after being detained by members of the public and handcuffed by police. He died in hospital on Saturday. Picture: Google Street View.

A post-mortem examination on a suspected mugger who died after being detained by members of the public was inconclusive, police have revealed.

Yesterday, 11:00
An artist's impression of how Barnard Park would look after redevelopment, including the new football pitch and green spaces

Islington’s footballers stand to benefit from plans to overhaul one of the borough’s main parks.

Yesterday, 10:51
Former Holloway Prison guard Joseph de Souza, 51, has been sentenced to 12 weeks in jail after pleading guilty to one count of committing misconduct in a public office. Picture: PA

A former prison officer who sold tips to the Daily Mirror about the mother of tragic Baby P has been jailed for 12 weeks.

Yesterday, 07:00
Cllr Watts cuts the ribbon with Frances Punter and Tracey Breslin of the tenants and residents group

A disused storeroom has been converted into the heartbeat of a community.

Saturday, October 10, 2015
Emma with Edie and Arthur

A mum is braving the fifth anniversary of her baby being stillborn by running the Royal Parks Foundation Half Marathon tomorrow.

Friday, October 9, 2015
Volunteers will help sufferers of dementia to continue doing their favourite hobbies

A local Alzheimer’s charity is looking for volunteers for a new service to help people with dementia.

Friday, October 9, 2015
The man whose body was recovered from the Regent’s Canal has been named as Sebastiano Magnanini

Paul Williams, 61, of no fixed abode was on the evening of Thursday, October 8, charged with preventing lawful burial.

Most read news


Angharad Baa Stool in Rare Breed.

Great British Life is offering a sheepskin footstool worth £199 to a lucky reader

Amazon: Everything you want to buy all in one place!

With £1,500 to spend online at Amazon, there’s really nothing you can’t buy.

You'll be stocked up on toiletries  for a while!

Cosmetics, toiletries, vitamins and more.

Digital Edition

Read the Islington Gazette e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder