April 19 2014 Latest news:
by Tom Marshall
Friday, May 4, 2012
Office workers can now boogie on their break after the launch of what could be the world’s first lunchtime disco.
Nightclub Drink, Shop and Dance is now throwing parties with DJs and dancing from 12pm to 3pm for anyone who needs to let off steam during the working day, or simply gets the urge to bop after scoffing a BLT.
Simply named Lunchtime Disco, it is the brainchild of Canonbury-based performer and promoter Jess Indeedy, who also runs a musical bingo night at the quirky venue.
She said: “I had a dream that I was doing something called lunchtime disco. Lots of people were dancing and there was a massive inflatable sandwich that people were picking up and dancing with. I’ve basically realised this dream and as far as I can tell, it’s the first in the world.”
The bashes take place once a month on Fridays at the King’s Cross club, in the basement of trendy Caledonian Road shop and bar Drink, Shop and Do.
According to the organiser, scientists have already proved the benefits of workers moving and shaking during the day. She says it increases blood flow and therefore productivity, adding: “Bosses will be glad their employees went for a dance on their lunch break.”
Being true to her vision, she commissioned an artist to make a huge foam sandwich before hosting the first disco in March, just weeks after the idea came to her.
“I used to work in advertising and left the nine-to-five world to throw parties for a living,” she said.
“When I was working in an office, I felt that just going to the pub at lunchtime was a bit boring.
“I wanted to boogie and had a lot of energy for the weekend to start. I wanted to dance.”
On Friday, the Gazette went along to the second event and found a respectable number cutting a rug to Madonna, Curtis Mayfield and Kool and the Gang at 1.30pm.
Sarah Thompson, 35, and Anita Brown, 33, who work at a trade union in King’s Cross, were among them.
Ms Thompson said: “It’s a great idea. We weren’t sure what to expect but there are quite a lot of people here.
“We will be nice and relaxed and also stress-free when we get back to the office.”