Search

Tech City: Conference on start-ups working with bigger companies

PUBLISHED: 14:54 26 May 2015 | UPDATED: 14:54 26 May 2015

Conference on how start ups can make the most of collaborating with corporates

Conference on how start ups can make the most of collaborating with corporates

Archant

Start-ups were advised to be confident and know their worth when doing business with bigger companies at a conference about how they could effectively collaborate with larger corporates.

The discussion took place at video advertising tech company Unruly, in Princeton Street, on May 13, to mark the relaunch of The Hangout, City University London’s student incubation hub which is also based at the Shoreditch premesis.

Hundreds of people attended to listen to a panel which included five Tech City experts: David Page, co-creator, innovation delivery at Visa Europe; Charlotte McEleny, digital editor for Marketing Magazine; Deana Murfitt, of Unruly; Jody Orsborn, of The Backscratchers; Hannah Blake, open innovation director at MEC; and Amy Bilton, knowledge transfer partnerships manager at City University London.

The event also marked Visa Europe Collab’s recent sponsorship of The Hangout as part of the organisation’s outreach work with students and start-ups.

Mr Page said: “We were representing the large corporate at the event and a key advice point for start-ups, I would say is, first of all be confident and go in there as an equal. If a large company wants to do business with you they should be treating you as an equal and understand there are things they need to do to help you.

“Make sure you qualify who you are speaking to and don’t be blinded by the brand. If it is good for both parties that is great but sometimes it might be worth walking away.

“To large corporates, I would say, the premium commodity that start-ups have is their time. If you want to work with them you can’t waste their time and you need to think like a start-up to engage with them.”

He added: “Rather than working as venture capitalists looking only to make a profit, we’re moving towards working together with start-ups. We’re already starting to see real benefits, whether that’s through start-ups forcing us to think and work differently, to providing us with the chance to try out new ideas.”

Ms Bilton said that while start-ups could benefit financially from larger corpoates, they could also benefit from academic expertise.

She said: “We did an event earlier about innovation in finances and this came off the back of that.

“There is a strong working relationship between Visa Europe and our Cass Business School.

“I work on the knowledge transfer partnerships which is a government funded programme giving businesses the opportunity to access academic expertise.

“The government offers grant awards to small businesses to enable them to help them pay for that expertise.

“Money is one part of it but also, the ability to access that expertise, and there are lots of other mechanisms across the university, such as, student placements and internships. There are loads of different ways to reach out and I was on the panel as a voice of all of that.”

Ms Bilton also mentioned the City Unrulyversity, City University’s free, weekly drop-in classroom at Unruly HQ, where tech professionals can get advice on a variety of subjects.

Professor Caroline Wiertz, co-founder of City Unrulyversity, said: “It was great to see so many people in attendance at the re-launch of The Hangout, from Tech City entrepreneurs to student start-ups.

“We are extremely excited to have Visa Europe join our partnership, ensuring that we can continue to educate and support the next generation of budding entrepreneurs for at least another year.

“And of course we continue to be grateful to Unruly for housing us in their brilliant space and for supporting everything we do.”

Latest Islington News Stories

Yesterday, 17:50

A pedestrian is in hospital after getting hit by a bus in City Road today.

Yesterday, 16:06

Haringey is “prostituting” Finsbury Park out for Wireless Festival and should scrap the event, neighbours argued at a licensing sub-committee meeting last night.

Mon, 16:23

Up to 100 children looted cheap sweets from a supermarket off Stroud Green Road and threw missiles at cars in the early hours of Sunday morning.

Mon, 14:52

Islington’s transport chief fears ticket office closures at two Overground stations in the borough will hit vulnerable people hardest.

Mon, 14:51

A new “eco-mooring zone” will be created for visiting boats between York Way and Danbury Street on the Regent’s Canal.

Mon, 12:24

Islington Council has withdrawn its representation ahead of today’s Wireless Festival licensing hearing, saying promoters have agreed to their demands.

Friday, October 12, 2018

A “cowardly career criminal” who held vulnerable women at knifepoint during a six-week spree robbing shops has been jailed.

Friday, October 12, 2018

Meet the Highbury-born library boss who represented the borough in Parliament. She spoke about the huge range of services on offer at Islington’s ‘street corner universities’, from taekwondo to help claiming Universal Credit. The Gazette found out more.

PROMOTED CONTENT

Fostering older teenagers means giving them the skills for life as an adult. Here, a supportive lodgings carer with Islington Council and young adult who has left care share their stories

Newsletter Sign Up

Islington Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read

Show Job Lists

Digital Edition

cover

Enjoy the
Islington Gazette
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now