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Tech City: Time-saving app to help people ‘in a pickle’

PUBLISHED: 15:00 14 June 2015

Pickle

Pickle

Archant

A new peer-to-peer app has launched which aims to alleviate the stress of those in need of a helping hand for everyday tasks, or those looking for flexible work.

Daneh WestroppDaneh Westropp

From picking up a pint of milk or building flat-packed furniture, to jazzing up a wedding speech and painting a family portrait, Pickle connects anyone that is happy to pay for help with odd jobs, to willing or skilled locals who are available to lend a hand, on-demand – to get anyone out of a “pickle”.

Founder Daneh Westropp, 33, said she recognised the need for the app as a busy working mother who often found it difficult to get everything on her to-do list done due to lack of time or skill.

She said: “Equally, as a freelancer, I understand the benefits an app such as Pickle can provide in terms of finding opportunities to further or supplement a career or income.

“Our aim is to help Londoners share problems to solve problems. It soon became clear we could all do with a little help to get us through the day.”

She added: “I funded it myself; I have outsourced everything from development, branding and design.

“There are two sides to Pickle; one where you can be a ‘Do’ and if you are looking for work, we have a job tracker where you can state what kind of jobs you are interested in, in which area, for what price. The minute someone posts a job matching those requirements you are notified or you can go on the app and see what jobs are listed.

“If you are a ‘Need’ you can go on there and post anything you need doing, set time and prices – it is as simple as that.

“We know that there are people out there that are wanting work but can’t necessarily get it. Pickle could be a good way of supplementing income and you don’t need any experience.”

Jobs on Pickle do not follow a pricing structure, having a live auction system instead which starts at a minimum of £5, allowing people to bid for jobs, and enabling those who need jobs done to negotiate prices.

Pickle also allows Needs and Dos to inform personal contacts of the peer profiles, timings and locations of jobs being carried out, reinforcing other in-app safeguards such as an optional verification process, a bank account-based background check to confirm identity and a public Pickle rating system to boost user profiles based on reliability and expertise.

The app already has 1,500 London-based members and Daneh hopes it will become international within two years.

Daneh, who is based in Greville Street, in Clerkenwell, said: “The response I have had has been pretty amazing. People say it gives them the freedom and flexibility they have been looking for.”

She said her main challenges with getting the app developed were being a woman in tech and finding people with the right skill set. She added: “To be honest I am a newbie in Farringdon and I haven’t had much time to explore or get to know many people there but it is so far so good and it’s a great place to work.”

Pickle is available to download free on Android and iOS. For more information, visit wearepickle.com.

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