Search

England Hockey launch Behind Every Great Player campaign

PUBLISHED: 11:30 01 June 2018

England's women celebrate at the Hockey World League semi-final in Johannesburg (pic Rodrigo Jaramillo)

England's women celebrate at the Hockey World League semi-final in Johannesburg (pic Rodrigo Jaramillo)

APURAFOTO - WSP

Enland Hockey unveiled the launch of #BehindEveryGreatPlayer, an integrated communications campaign that celebrates the importance of supportive role models in achieving sporting success.

The launch of #BehindEveryGreatPlayer coincides with 50 days to go (1st June) until the start of the Vitality Hockey Women’s World Cup which kicks off on July, 21 and runs through to August, 5 2018.

Utilising powerful video content featuring England Hockey players and their relatives, #BehindEveryGreatPlayer has been created to maximise visibility and enhance perceptions of hockey, especially amongst parents of children that play, as well as the wider general public.

A series of videos capture the relationships between the England Hockey players and their relatives and explore the ways in which relatives play a pivotal role in supporting and nurturing children to unlock their potential – both as people and players.

England Hockey captain Alex Danson, said: “We proudly work tirelessly on and off the field in preparation for incredible tournaments like our home World Cup, but perhaps something we don’t acknowledge well enough is the amazing people behind the scenes; whether it’s our family, friends, volunteers, coaches, the list is endless.”

“It’s their passion, dedication and time they give us which really is the absolute bedrock to our success as players and also as people.

“That truly is what’s behind every great player.”

Commenting on the launch of #BehindEveryGreatPlayer, Giselle Ansley, England Hockey player, who stars in the campaign with her mum Sue, said: “I was introduced to the sport of hockey almost from birth – My mum used to take me to games in my pram. From my first moments playing hockey, my mum has always been right by my side supporting me through thick and thin.”

England Hockey’s strategic mission is to leverage hosting the World Cup on home soil to enhance the public perception of hockey across the country.

Since London 2012, the number of young girls playing the sport has doubled and it is hoped that hosting the event on home soil will continue to grow the sport in 2018 and beyond.

The Vitality Hockey Women’s World Cup takes place from July, 21 to August, 5 2018. ,This is the biggest women’s hockey event in the world.

A total of 16 world-class teams, including England, will be welcomed to the Lee Valley Hockey and Tennis Centre on Stratford’s Queen Elizabeth Olympic Park, the home of the sport.

For more information, where to buy tickets and how to follow the World Cup action, please visit: www.worldcup2018.hockey/women.

Latest Islington Sports News

Yesterday, 22:31

Former Arsenal midfielder Jack Wilshere has been discussing various topics with Layth Yousif during his exclusive interview this week. The talented 26-year-old invited Layth to his house for an in-depth discussion on a wide-ranging number of issues as the star prepares to launch his first soccer school at the end of this month. Read on for more...

Yesterday, 13:00

Islington’s John Ryder faces the biggest night of his life at the Copper Box Arena on October 27.

Yesterday, 08:00

New York Knicks Frank Ntilikina is excited about playing a match in London as it will give his family and friends a chance to watch him play.

Yesterday, 01:00

Jack Wilshere has called on Arsenal to make Aaron Ramsey captain of the club rather than allow the Welsh international to leave on a free transfer.

Former Arsenal midfielder Jack Wilshere has been discussing various topics with Layth Yousif during his exclusive interview this week.

Wed, 16:00

Cumberland Netball Club maintained their winning form in Premier League 2 with a 48-41 success against The Downs.

Wed, 16:00

Teenager in squad alongside some of country’s brightest talents

Wed, 13:00

Boston Arms maintained their best start to a season with a 12-3 home mauling of British Legion.

PROMOTED CONTENT

Fostering older teenagers means giving them the skills for life as an adult. Here, a supportive lodgings carer with Islington Council and young adult who has left care share their stories

Newsletter Sign Up

Islington Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read sport

Show Job Lists

Digital Edition

cover

Enjoy the
Islington Gazette
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now