Search

1,000 jeans given away near Finsbury in 10 minutes

PUBLISHED: 14:11 10 October 2014 | UPDATED: 14:11 10 October 2014

Denim mad: the queue for free jeans stretching as far as Old Street roundabout

Denim mad: the queue for free jeans stretching as far as Old Street roundabout

Archant

More than 1,000 people queued for a free pair of jeans in Finsbury this morning.

Denim lovers filled the pavement all the way from Old Street roundabout to Shoreditch Fire Station for a chance to pick up one of a thousand pairs given away in less than 10 minutes by retailer Cheap Monday.

The stunt, which was also replicated in nine other cities including Hong Kong, Paris and Amsterdam, was part of the brand’s 10th birthday celebrations.

However, many on the trouser trail were left disappointed and voiced their anger on social media that several people picked up multiple pairs of jeans.


If you value what this story gives you, please consider supporting the Islington Gazette. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Islington Gazette