Documentary maker and journalist Louis Theroux is among stars who have urged men to reach out if they feel suicidal.

In a video campaign launched as World Suicide Prevention Day approaches (September 10), famous faces have joined together with James’ Place, a male suicide charity with a centre in Shoreditch, to try and tackle the issue.

Other celebrities involved in the campaign include UFC star Paddy Pimblett, television personality Jamie Laing, and actor and comedian Asim Chaudhry.

In the video they say: “Suicide is not the answer to the problems that you’re facing, with the right help, you can get through this.

“If you’re a man in the North West or in London, with intense suicidal thoughts, that just won’t go away, free, life-saving treatment is available from the charity James’ Place.”

To date, the charity has treated more than 300 men in London and more than 1,500 men nationally.

Bailey, who came to James’ Place for help earlier this year said: “In January 2023 my mental health dipped and I became suicidal. My family were worried about me and found James’ Place online.

"I was nervous about going but I needn’t have been. I found the therapy really helpful, it made me think about things differently.

"After six weeks of treatment I felt in a good enough place to move on, and now a few months later I’m feeling mentally strong enough to get back to work.

"I do sometimes worry about the future but I now feel much more confident that I would be able to get myself out of a dark place and ask for help.”

Dan Bracken, head of James’ Place in London, said: “Anyone can experience a suicidal crisis at a tough point in their life.

“It can be very difficult to see how to get through it, but we know with the right help every suicide is preventable.

“We offer free, life-saving therapy from trained professionals in a safe, friendly and non-clinical environment.

“We really want to use World Suicide Prevention Day to let the local community know we are here and would urge any suicidal men in London, or their concerned family or friends, to get in touch with us.”

To find out more about the charity visit