Bottomless brunch is set to look a bit different this festive season with one supermarket chain launching a pop-up restaurant with a twist.
Aldi has announced that for two days at the end of this month a temporary venue in Angel will be offering not unlimited drinks, but “bottomless pigs in blankets”.
The event has been organised to promote the supermarket’s “biggest pigs in blanket range to date”.
Bacon and sausage fanatics can book £5 tickets to visit the restaurant in Camden Passage during one-hour slots on November 24 and November 25.
Those who visit will be able to indulge in a six-course menu from Aldi’s range, which can be repeated by activating a ‘Press for PIBs’ button.
The offering includes brie and cranberry candy cane pigs in blankets and caramelised onion chipolatas, which were recently crowned ‘Best Pig in Blankets’ at the BBC Good Food Christmas Taste Awards.
Meat-free restaurant-goers can enjoy endless amounts of the supermarket’s ultimate vegan pigs in blankets.
The restaurant will also provide customers with a tipple of their choice, offering a glass of prosecco or a soft drink.
Julie Ashfield, managing director of buying at Aldi UK, said: “The famous pig in blanket has always been a popular Christmas trimming, and our research really does show it to be a mighty festive staple for Brits across the nation.
“Launching a Pigs in Blanket Restaurant is a chance for Aldi fans to enjoy our biggest range yet – and not just on Christmas Day.
“Focusing on quality, price and innovation, we want to create a memorable experience that allows pig in blanket lovers to enjoy our unique range while celebrating with friends and family.”
Aldi claims that research carried out by Mortar Research has found that one in six Brits say pigs in blankets are the first thing they go for when tucking into Christmas dinner.
Almost a third (29%) told the pollster that they prefer pigs in blankets to roast potatoes.
All proceeds from the event will be donated to Neighbourly, a giving platform for businesses to donate volunteer time, money and surplus products to local good causes.
The restaurant will be serving pigs in blankets between 1pm and 8.15pm on both opening dates.
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