Camden Town Brewery team up with HP Sauce for new brown ale

They've joined forces with much loved brand HP Sauce to create a full English-inspired brown ale.

The quirky Camden HP Brown Ale is inspired by the sour, fruity flavours of the famous sauce, and is on sale for a limited period in the brand's online shop.

It's brewed with tangy date puree and spicy black pepper to combine the punchy flavour of HP Sauce with fresh tasting beer. With an ABV of 4.0%, it's designed to be sipped over dinner, supper, or perhaps a bacon sandwich with your nan.Could the HP sauce inspired ale go well with a bacon sandwich? (Image: Camden Town Brewery)

Camden Town Brewery was founded by Jasper Cuppaidge, who grew the brand from a micro brewery in the basement of The Horseshoe pub in Hampstead, to brewing under the railway arches of Kentish Town West in 2010, before going huge with a second site in Enfield in 2017.

Head of marketing Fred Nesbitt agreed the new ale could divide opinion:  "What are two things that us Brits love? Beer and sauce. Lager or ale, red or brown – we also love a debate. These debates are quintessentially British, and span across generations so we have teamed up with HP to brew a beer which we hope is a sauce for conversation between you and your nan, or just your mates. Enjoy."

Georgina Fotopoulou, marketing manager at HP, said they have designed a limited edition label featuring the Camden Lock Bridge: "For generations people have been enjoying HP over the dinner table and now they get to enjoy the intense and rich flavour in one of their favourite drinks – beer – and the result is delicious. We hope our HP fans will love this as much as they love our sauce!"

If you want to treat the HP sauce lover in your life then the Camden Town Brewery is charging £15 for a 4-pack of Camden HP Brown Ale and 1 bottle of Camden Town Edition HP Sauce. There's also a full range of merchandise from logo tees to bucket hats.