Business of the week: Newington Green-grocer on his loyal customer base
Bora Bora is one of four bosses at the Newington Green fruit and vegetables store. Picture: Lucas Cumiskey - Credit: Archant
A greengrocer says the trick to attracting customers is changing up the produce and not selling pre-packed goods.
The Newington Green Fruit and Veg store. Picture: Lucas Cumiskey - Credit: Archant
Bora Bora, 50, co-owns the Newington Green Fruit and Vegetables store and also has branches in Camden and St John’s Wood.
Bora, who says he started in the trade as an 11-year-old boy in Turkey, has been running the shop for the past 13 years.
“It’s not often you find local shops like this these days,” said Bora. “But people get a lot of good choice when they come here and we try not to sell the pre-packed stuff.”
He said they try to source seasonal British produce, but also get exotic fruit from countries like Columbia and South Africa.
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“When asked why the shop is so popular, Bora said: “The loyalty of our customers is the most important thing for us.
“Also, the younger generation who have started cooking now days – But we didn’t expect to be this successful.”
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