Craft brewery promises 'affluent' and 'desirable' clientele in new Old Street cafe
PUBLISHED: 12:15 18 May 2017 | UPDATED: 12:15 18 May 2017
A craft brewery expects to attract a "more affluent" kind of customer to Old Street if it's allowed to open a new cafe.
The Lost Rivers Brewing Co, which describes itself as “shaking up the brewing world as it enters the mainstream”, wants to open at premises near the junction with Tilney Court.
But first, it must persuade Islington Council to grant a licence on Monday night.
Documents show 33 neighbours have objected to the new cafe. They expect the “usual outcome” of “loud and inconsiderate behaviour, aggression, broken glass and unirnation in nearby doorways”.
But in its application to the council, the brewery said: “Our quality, pricing and entertainment policies attract a more mature or affluent socialiser, especially in the real beer enthusiast sector of the market.”
It goes on to list “contributing factors” to a “desirable clientele profile”. They include “suitably priced beverages” and “suitable music choice for a slightly more mature crowd”
The brewery is based in Essex, and already has a cafe in London Bridge.
And the brewery added: “The Lost Rivers Brewing Co is extremely excited at the opportunity to open at this site. Our experience and knowledge fits perfectly with what should be achieved to compliment the ongoing re-generation of the area, for workers and residents alike.
“Lost Rivers aim to deliver a high-end seven days per week operation. Offering quality cafe style food during the day and more substantial seasonal dishes in the evening, we will serve a good range of drinks, with a focus being on our own Lost Rivers craft brews.”
The 150-capacity cafe would be open until 1am on Saturdays and Sundays.
Thirty-one of the objections came from tenants in Old Street’s Redbrick Estate across the road. A joint letter read: “Our estate, being open and easily accessible, is particularly vulnerable to a venue located opposite licenced to supply late night alcohol. This will cause unacceptable disturbance, as has happened on many previous occasions.”
But the brewery promised: “Management and staff will regularly monitor inside and outside the premises, with an aim to prevent patrons loitering as well as taking action to minimise noise and anti-social behaviour.”
Islington Council’s licensing sub committee is scheduled to make a decision on the application at a town hall meeting on Monday. It starts at 6.30pm.