The distraught owner of a “friendly” poodle-cross puppy who has been missing for almost a week has launched a borough-wide appeal to help bring him home.

Cherry Jordan, 34, of Southgate Road, De Beauvoir, describes Rocky as small, with black medium length curly fur, a white chin and paws - and said he was very sociable.

The one-year-old pup was last seen on the platform of Hackney Central station at 7:15pm on January 23 where he slipped out of his collar and ran away from his dog-walker.

Network Rail have confirmed that no dead animals have been found on the track and he is believed to be alive.

Ms Jordan said: “He’s very sociable; he does bark and he has quite high pitched young dog’s bark but he is really friendly and loving.

“I think what happened when he got lost, was the person that lost him was chasing after him and he thought it was a game. I would call him, not chase him - he is trained. The command we use is ‘Rocky, come’ and he loves being held, stroked and cuddled.”

Ms Jordan said his disappearance has been reported but is hoping people will spread the world among those who do not have internet access.

She said: “He is really missed.”

Anyone with information on Rocky’s whereabouts can call: 07812 136858.