Gentlemen sporting moustaches during the month of Movember line up outside a Farringdon restaurant to claim a discount meal.
Caravan, in Exmouth Market, is offering those cultivating facial hair for charity a soup, schnitzel and coffee for �17.
The bistro is one of three “mo hubs” in Islington showing solidarity with other “mo bros” by giving special discounts and encouraging male staff to grow a ‘tache.
The others are the Old Queen’s Head in Essex Road, Islington, which has cheap cocktails and a Movember quiz this Tuesday and The Albion, in Thornhill Road, Barnsbury, which is offering pan-fired quail for �6 to the mustachioed.
The idea behind Movember - men spend November growing a moustache to raise money for prostrate and other male cancers - began in Australia in 2003.
In 2010, the charity raised more than �11.7 million in the UK.
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