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Families' fury at 'grim, tasteless' banner on Archway Bridge suicide spot

PUBLISHED: 06:57 09 October 2014 | UPDATED: 15:20 09 October 2014

The 'tasteless' sign on Archway Bridge

The 'tasteless' sign on Archway Bridge

Archant

A "grim, tasteless" banner on a notorious suicide hotspot has been slammed by survivors, victims' relatives and safety campaigners.

The advert on Archway Bridge, which appears to promote windscreen repair company Autoglass and reads “for whatever life throws at you”, appeared this week and has been branded “insensitive and dangerous” – but the company say it is nothing to do with them.

At least seven people have plunged to their deaths from the 19th-century, Grade II-listed structure since 2010 and a long-running campaign to install new safety measures is still ongoing.

Paul Murphy, whose daughter’s partner died falling from the bridge in 2010, said: “It makes me shudder, it’s very tasteless. The sooner it’s gone the better.”

One woman who survived a suicide attempt at the site in 2010 said: “It’s outrageous, a very sick act from a very sad person.”

Health

Sue Hessel, who is campaigning for increased safety measures at the bridge, said: “It’s insensitive and horrible for people suffering from mental health issues as well as families who have lost someone on the bridge. It’s terrible.” Fellow campaigner Sarah Cope said: “It’s completely inappropriate and potentially dangerous.

“It feels like they are making a joke about suicide.

“Not only that but it’s distracting for drivers. It’s in very bad taste.”

A spokesman for Autoglass said; “We’re aware that ­unauthorised and distasteful signage has been placed on the bridge.

“This has not been ­installed by the business and we are taking immediate steps to have it removed as soon as possible. Autoglass is not currently running any form of advertising on or near the bridge.”

A Haringey Council spokesman said they would also be taking steps to take the banner down.

He said: “We have not been approached for permission for a banner on the side of Archway Bridge.”

n For confidential emotional support in a crisis, contact the Samaritans around the clock on 08457 90 90 90.

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