Shop Local: Pop-up brings slow fashion to Islington

A shop window with mannequins

The h.huna, Elaine Bernstein, I’mdividual and Silke Jewellery pop-up on Upper Street. - Credit: Siobhan Shanley

A fashion brand has set up a pop-up shop on Upper Street for the whole of December. 

h.huna has collaborated with three other independent brands - Elaine Bernstein, I’mdividual and Silke jewellery - to open the store.

READ MORE: New greengrocers open as families turn to neighbourhood shops for fresh food

Siobhan Shanley, creative director of h.huna, believes customers want to experience Covid-friendly physical retail this year.

She said: “It’s really important for us to meet our customers face to face and gain that valuable feedback. Pop-up shops have been one of the best ways of having those conversations.”

The inside of a clothes shop, with racks of black and white garments.

Inside the new pop-up on Upper Street. - Credit: Siobhan Shanley

After recent news of large retail group Arcadia going into administration, which owned fashion brands including Topshop, Siobhan believes supporting local businesses is more important than ever: “It has always been a mission to move shoppers away from fast fashion on the high street and tap into the longevity and quality people deserve from garments.

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“It is truly rewarding to see how much the shoppers do appreciate the good quality designs we create.”

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