Islington mum’s ethical baby clothes saving African tots

Shortly before giving birth to her son, mum-to-be Cecilia Crossley decided she wanted to make a difference.

Whilst out shopping for baby clothes, she began to wonder if profits made from the outfits could benefit less fortunate infants in the developing world.

The 33-year-old said: “I thought what if I could buy these great products and know the profits were helping babies elsewhere?

“I couldn’t see anyone else doing it, which made me more determined.”

Almost a year on, Cecilia’s new initiative From Babies with Love is flourishing.


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Launched in May, the online shop sells a range of stylish organic baby clothes with 100 per cent of its profits going to Children SOS, the world’s largest charity for orphans.

However, building a successful enterprise has not been without problems, as the new mum of Alwyne Villas, Islington, explained: “I had to use all my savings to set it up, and up to now the site has been run by volunteers with no staffing costs.

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“In the future, I would like to be in a position to employ people.”

So far, the money raised has been used to build and run nurseries in Chipata, Zambia, where one in every six children is orphaned or abandoned. But perhaps Cecilia’s proudest achievement is her support programme. “We are currently sponsoring two babies in West Africa, Ousmane from Guinea and Mariama, a girl living in Gambia.

“SOS has been great; they tell us about the kids and how they are doing, which we can then share with the customers.

“It’s important to let them know that as well as buying great products, they are helping a great cause.”

From Babies with Love has also been shortlisted for Best Green Business at the Mumpreneur Awards 2012, an annual ceremony that celebrates parents from all over the UK who manage to juggle business and family life.

Cecilia is “chuffed to bits” by the nomination which reflects her desire to make a positive contribution to the environment. On top of raising baby Isaac, now 18 months old, and working in a paid role four days a week, Cecilia only has a limited window to promote her business and says she is indebted to others who have given up their time to make it work.

She said: “Together we have created something powerful.”

See Cecilia’s range of clothes at www.frombabieswithlove.org. The Mumpreneur Award winners will be announced on September 30.

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