If you did a Family Fortunes-style survey on the most likely place in the UK to have a vegan market, Islington would top the list every time.

Surprisingly enough, this borough has never had one. The closest thing we have is probably the (amazing) falafel stall in Chapel Market. But that will change this weekend.

On Sunday, Islington Vegan Market is launching in Holloway’s Nag’s Head Market.

Organisers think Islington is lagging behind the likes of Hackney and Camden in the vegan world, and want us to catch up.

So far, 10 traders have been confirmed for the inaugural market. Stalls will range from a French patisserie and an Indian kitchen to non-dairy ice cream and jackfruit (a meat substitute).

At the moment, the market is down to run on the first and third Sundays of the month. Organisers want it to become as popular as the vegan markets in Hackney Downs and Victoria Park (“we want Islington to catch up with Hackney, which is the vegan capital of the world”) with the ambition of running it every Sunday.

But first, this weekend needs to be a success. Manpreet Singh, who runs Nag’s Head Market, has got behind the project and said: “The idea is to help vegan traders, especially those from Islington and north London.

“And it’s also important to support the lifestyle. Even if you don’t think about the ethics of eating meat and dairy, a plant-based diet really makes a difference. Look at the state of the environment – we really need to look at the way humans are eating.

“We want to show how there are alternatives, and that veganism is affordable and really tasty.”

He added: “We hope to attract more traders. There’s plenty of space for the market to grow.”

The birth of the market is another sign of Holloway becoming slowly “veganified” – a year ago, the massively popular Cookies and Scream non-dairy dessert shop opened a branch further down the Holloway Road.

Islington Vegan Market runs from 10am to 6pm on Sunday. For more information, follow @IslingtonVgnMkt on Twitter.