New Finsbury Park clothing brand to donate profits to Islington care charity

Olivia Fletcher, co-founder of Absolutely Bear, models one of the clothing line's items. Part of the

Olivia Fletcher, co-founder of Absolutely Bear, models one of the clothing line's items. Part of the brand's profits will go to the Islington-based Who Cares? Trust - Credit: Archant

Starting a clothing brand in the competitive fashion market is costly. But it hasn’t stopped Finsbury Park couple Nick and Olivia Fletcher from wanting to make the world a better place.

Today, Nick and Olivia, of Hanley Road, launch their clothing line Absolutely Bear.

They have pledged to donate five per cent of all profits to the Who Cares? Trust, a children’s care charity based in White Lion Street, Islington.

In time, the couple plan to offer work experience and skills sessions to care leavers to learn about design, retail and establishing a business.

Nick said: “We want to help young people who have spent time in care get the chances they deserve to succeed. We can work with Who Cares? to do just that.”