TV stars Linda Robson and Natalie Cassidy joined actress Brooke Kinsella at the launch of a designer store that is backing the anti-knife crime charity set up in her tragic brother’s name.

A new Ben Sherman shop has opened in Camden Walk, Islington, and will hand over 20 per cent of its sales to the Ben Kinsella Trust in the run up to Christmas.

Staff also collected cash from guests at the launch.

Ms Kinsella, 28, said: “The Ben Kinsella Trust is delighted to be working with Ben Sherman and we are very grateful for their support.

“It is sometimes hard to get high profile brands to get behind issues such as knife crime and we appreciate Ben Sherman Islington for being brave enough to stand up and help us in this very important battle.”