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TED-like tech lifestyle conference to start in Old Street tomorrow

PUBLISHED: 12:29 13 November 2014 | UPDATED: 12:29 13 November 2014

Sebastian Nienaber, centre, and his team

Sebastian Nienaber, centre, and his team

Archant

A new enterprise has set its sights on revolutionising the way those orbiting the silicon roundabout work and live.

Sebastian NienaberSebastian Nienaber

Hacking Happiness, founded by German entrepreneur Sebastian Nienaber, is holding a conference next weekend in which it hopes to empower Tech City with the tools to work more productively, understand the mind and live more healthily.

The company, which is currently based in New North Road, Islington, is hoping to emulate the success of Technology, Entertainment and Design (TED) – which started holding conferences in San Francisco’s Silicon Valley in 1984 and has been transformed into a global phenomenon by the internet, seen as a way of spreading ideas and knowledge.

Mr Nienaber, 30, said: “The idea is to create a conference on the themes of entrepreneurship, technology, and health and wellbeing – fusing two of my passions.

“What we want to do is create a platform similar to TED where people can share ideas, one-man shows from nutritionists or other specialists giving information on how to be more productive.

“TED is really old but it got big with the rise of the internet and video. The beautiful thing about it is that there is no restriction, it’s just full of ideas and knowledge worth spreading and sharing. The most watched videos are those about neuroscience, psychology and social dynamics.”

Hacking Happiness’s first conference, which takes place at London Symphony Orchestra’s St Luke’s Music Centre tomorrow, will see dozens of speakers from neuroscientists to bodybuilders addressing hundreds of Tech City’s finest minds.

Mr Nienaber then hopes that the curious young minds around Old Street and beyond will be both the audience and the creators of content, as the thirst for “hacking” into the secrets to a successful lifestyle grows.

“Hacking has taken on a new meaning in the last few years,” he said.

“People don’t take what they hear for granted anymore, they want to go and search out the information themselves.

“Whether it’s at work or at home people want to know more about nutrition, psychology and neuroscience – we’re starting to take much more responsibility for these aspects of our lives.

“We want to engage with these types of people. A lot of things like meditation for example were considered new age a few years ago and almost ‘hippie’, but now it has been proven they can help in every aspect of life, including business productivity.”

To find out more about Hacking Happiness’ conference tomorrow visit hacking-happiness.co.uk.


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