Ticket Text opens first venue at old Invisible Dot comedy club
- Credit: Archant
A start-up dealing in paperless event tickets has opened the doors of its first venue, the space previously occupied by much-loved comedy club The Invisible Dot.
Ticket Text founder Nick Mills, 27, was looking for a new location to base his rapidly-growing start-up when he heard the garage-style venue in Northdown Street, King’s Cross, was vacant.
He plans to host comedy shows, food and fashion pop-ups, launch parties, filming and photoshoots at the 100-capacity club.
“I knew the space and as soon as I heard it was available I was interested,” he told the Gazette. “We’re using it as a mutli-platform venue, for comedians to host preview shows, for film shoots and rehearsal space to hotdesking. Our office space is upstairs.”
The venue, now named 2Northdown, has already hosted warm-up shows for the Edinburgh Fringe and more are coming up over the next few weeks. TV production companies have also been using the venue.
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Nick, of Stamford Hill, is hoping to benefit from the connections he’s made through Ticket Text, which he launched in Hoxton four years ago. The business aims to cut the corporate moneymaking out of buying tickets for gigs or events and keep it as straightforward and painless as possible.
Basically, you buy a ticket and then instead of hunting down a printer, you get sent a text containing a QR barcode, which is scanned at the venue. It has recently been used as the ticketing partner for Micky Flanagan’s tour and is growing in popularity.
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The platform makes it easier for people to buy tickets, and speeds up the process of getting into a venue. And it also means reselling the tickets for double or triple the price is out of the question. The company works closely with ethical ticket resellers Twickets, and has a zero-tolerance policy on touting.
The Invisible Dot closed its doors in November after reportedly going into voluntary liquidation. The club was popular among comedians and Stewart Lee paid a heartfelt, if dry, tribute to it when it closed.
“I hated and loved the artists it supported in equal measure, they were both infuriating and inspiring,” he said.
For gig listings or for more information, visit 2northdown.com.