More brat than rat, the Essex lad reveals he’s not got much to say.

Rat Boy’s in-your-face bluster and cocky bravado seem fitting considering he’s already scooped the NME’s Best New Artist gong (in 2016) and sold out the Roundhouse before even releasing a record proper.

This mouthy, energetic Essex kid half-sings, half-raps through a brash, bold and bolshy set of skits and skank-pop, taking cues from hip-hop, punk, indie and big beat.

This is overlaid with lyrical labours on the woes fathered by Home Counties boredom and the JAM generation.

The alter ego of Jordan Cardy might deliver his lines in a lightly slurred estuary English too, but comparisons to ramshackle indie star Jamie T are optimistic at best.

There are fleeting moments of interest but, from the summery R&B of Get Over It and the disposable pop of Move to the wannabe-anthem Revolution and damp-squib strums of Laidback (which features Graham Coxon but apes The Kooks, of all bands) this record is lyrically and musically shallow and quickly frustrates.